Keep Your Strategies in Sync with Evolving Corporate Strategy
C2 Aakash | Oct 15, 2012 | Comments 0

Alignment in an organization can determine whether it succeeds or fails. Think of your car when the tires are out of alignment. The car drifts to one side, the steering wheel vibrates and it becomes difficult to drive straight to your destination. Such it is with a business: If the various parts or people move out of alignment, the entire structure will struggle under the strain and drift from the ultimate goal.

The trick for Human Resources professionals lies in determining where to align. Many simply align with the CEO to avoid conflict. Or they align their strategies with laws and regulations to avoid lawsuits. Yet the ultimate goal should be to align with the consumer, which is called “value chain alignment.” When you adjust your strategies to benefit the market, you will automatically come into alignment with the rest of the organization and become a contributor to its success. Here are a few example of how that might happen:

Traditional Task:Discipline an employee who’s not “playing well” with his manager

Vietnam a Fast-Growing High-End Holiday Destination
D1 Carol | Oct 10, 2012 | Comments 0

Vietnam now has world-class hotels and resorts, beaches, and cuisine, in addition to its natural beauty, rich history, and traditional culture. The country receives 300,000 Australian tourists yearly, and the number of tourists increases an average of 10% annually.

Australia is a very multicultural society, and many Australians are familiar with Vietnamese food and culture. Australians traveling to Vietnam are looking for a more authentic experience and seek to have a deeper understanding of the country’s culture, food, history, and everyday life.

While Thailand is geared more toward mass market tourism, Vietnam is a destination that is attractive to a more selective class of travelers. Vietnam is becoming more and more recognized as a safe and favored destination for high-end Australian tourists, thanks to direct and convenient flights and improvements in the tourism infrastructure.

Five Common Hotel PR Myths... Busted!
Oct 08, 12 | 12:07 am

Event Venue Management

Working to place a large group in your hotel, but you haven't found the right venue for their event?

The Egg caters for up to 2000 persons.

Cherto works exclusively with THE EGG BRUSSELS

The Egg is based on the site of a huge 1930's post-industrial building of more than 14.000m2 strategically located close to the TGV Midi Railway Station, its parking and its hotels.

On the ground floor of around 10.000m2 there is an open reception area with cloakroom facilities, visitor's parking and audiovisual support within the building free to use; a large patio with an indoor waterway called the Riverside, meeting rooms, one recording studio, one auditorium, a wide exhibition hall, a projection room, a unique place for lunch debates and soon a hip café-restaurant. 

Contact Cherto for more information: sales [at] cherto [dot] be