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You work hard to create great content. Now you need people to actually see what you create.

That means optimizing your social media strategy across different platforms. But how?

The following is drawn from research conducted by Compendium, a content marketing platform that helps organizations easily distribute branded content to a variety of marketing channels. (They provide a number of free content marketing resources here.)

Of course the better you know your audience the better you can tailor your social media marketing strategy to meet their needs. So your results may vary, but the following is a great place to start.

How to Say It

1. Is there an ideal social message length?

Twitter: One to five words is the ideal length for B2C companies; consumers appreciate short and sweet. Where B2B is concerned, 11-15 words is ideal; any shorter and the message may not provide enough information to draw them in.

LinkedIn: For B2C, 21-25 words is the ideal length. For B2B, 16-25 is best.

2. Do question marks draw interest or spark conversations?



Productivity worries aren't just for the little people.

The higher up the chain of command you go, the more balls people are juggling. So forget staring out that corner office window thinking big, strategic thoughts while your underlings insulate you from the chaos. CEOs of the hottest start-ups fret about how to tame the e-mail monster and squeeze a few more checked to-do items into each day.

They use various tricks and tools to get more work done in less time, and a recent discussion thread on Q&A site Quora illuminates exactly how they do it all. One curious poster wondered what tricks CEOs use to hack their productivity, and some surprisingly high-profile folks responded with useful, down-to-earth answers that any founder or business owner could put to use.

Here's how they weighed in.

Dustin Moskovitz, co-founder of Facebook and Asana


Finding Pleasure in the Hotel Business

Finding Pleasure in the Hotel Business: ehotelier’s Week in Review
Oct 26, 12 | 12:08 am

By Anne Edwards, Editor in Chief, ehotelier

The Astronomical Costs of Absenteeism and Presenteeism

The Astronomical Costs of Absenteeism and Presenteeism
C2 Dan | Oct 22, 2012 | Comments 0

Investing in getting staffers healthy is never an easy sell, but new research may convince even the most hard-nosed CFO or upper-level exec.

A new study has found that poor health costs the U.S. economy an eyeball-popping $576 billion each year.

But what’s most alarming and relevant for HR pros is that almost 40% of those costs — about $227 billion — is due to lost productivity associated with poor health.

That manifests itself in two ways:

absenteeism due to illness, and
presenteeism — when employees come to work but don’t perform to their potential because they’re sick.
That’s all according to a new study from The Integrated Benefits Institute, a nonprofit health and productivity research firm that represents Google, Microsoft, Wells Fargo and other employers as well as unions, universities and municipalities.

The rest of the $576 billion total comes from two other areas:

Hoteliers Evolve Mobile Distribution Strategy

Hoteliers Evolve Mobile Distribution Strategy
D2 Eva | Oct 23, 2012 | Comments 0

With the growing number of hotel bookings coming via the mobile device, hoteliers are evolving their strategy to distribute and price inventory on mobile channels correctly.

Until recently, mobile channels had been pinned as last-minute discount channels where travelers could find deals on hotel rooms. Hoteliers bought into that notion and were giving inventory to distributors at deep discounts.

“The temptation to (discount the mobile channel) is clearly there,” said John Hach, senior VP of global product management at TravelClick. “At a high level, people are looking at mobile as an emerging channel and determining best practices. There’s a temptation to look at emerging channels and use them as a way to sell distressed inventory.

“However, I would caution against that practice.”

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