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Trend no. 5 : sustainability goes mainstream
For those who thought two years ago that sustainability would
flame out as a trend (as has occurred in the past), it is now
clear that customers’ demand for sustainable hotel operations
has taken root and expanded. The hotel industry has taken
notice, as demonstrated by a push for consistent reporting
standards and industry best practices coming from our industry
roundtables in both Asia and North America. In that regard,
meeting planners and corporate planners are now requesting
that hotels provide sustainability-related information (such as
energy use or recycling policies). Third-party certification of
green claims has become an important part of sustainability
reporting, as demonstrated for instance by Travelocity’s Green
Hotel Directory, which does not recognize self-certified hotels. 

Source: Ecole Hoteliere de Lausanne Yearbook 2012

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