The Scent Marketing Institute is the leading authority on scent and sensory marketing in the world. We provide information, education and support to scent solution providers and manufacturers, brand owners, marketing agencies and the press about the effects and benefits of scent and sensory marketing.
Why Use Sensory Marketing?
Human beings use most or all of their five senses when making decisions. Some of the information received through the senses register on a conscious level, and other information is processed on a subconscious, but no less powerful level. Numerous scientific studies have confirmed that when making buying decisions, we are influenced by sight, sound, smell, touch, and sometimes taste and when the product appeals to multiple senses, the message is reinforced in an exponential way. Nevertheless, the vast majority of marketing messages and money is spent utilizing only the sense of sight and less often, sound leaving out the other three senses.
Scent, in particular, has the power to strongly influence people because the olfactory input bypasses the logical center of the brain and goes directly to the emotional seat and memory center of the brain. For companies looking to attract customers and develop a long-lasting relationship with them, emotion and memory are critical connections and should be among the top goals of their marketing campaigns and branding efforts.
Research has shown that scent has the ability to improve people's mood, make them happier, make them more alert, reduce anxiety and make them more willing to help and get along with others. Used alongside other positive brand experiences such as high product quality and excellent customer service, scent marketing is a win-win situation for both the company and the customer. A solid, lasting relationship between customer and brand is the result, with high customer satisfaction, brand loyalty and even active brand advocacy.
Interested in learning more? See our blog, Scent Marketing Digest, or for the latest in-depth research, strategies and technology in the field, attend ScentWorld Expo.
Industry Support
The Scent Marketing Institute believes that scent and sensory marketing is the future of marketing, and it is our mission to support those companies at the forefront of this exciting field. Our members have access to our extensive Knowledge Base, which contains hundreds of research studies and articles on the affects and benefits of scent and sensory marketing on customer perception, mood, shopping behavior, sales revenue, product evalation, emotion, memory and more in products and industries including consumer packaged goods, retail, hospitality, casinos and healthcare. By placing reliable and specific data at our members' fingertips, we save them time and effort and make it easy for them to educate their clients about how sensory marketing can benefit them.
We provide sales and marketing support and training to our member companies to help them become more efficient and successful in their marketing, prospecting, lead generation and sales presentation efforts. This includes not only direct information provided to our members, but also proactive educational outreach and advocacy to marketing, advertising and branding agencies, the media and brand owners. The more information companies, influencers and the public know about the benefits of scent and sensory marketing, the easier it is for leading scent marketing firms to present viable solutions and strategies.
