Fragrance Safety and Regulation

Fragrance Safety and Regulation The scientific director of the International Fragrance Association (IFRA) provides an overview of the regulatory environment for the fragrance industry, regulatory bodies, the fragrance regulation process and the segment's relative preparedness for overarching regulation. Top 10 Scents Compiled by Scent Marketing Institute/SCENTtrends: Feel safe, secure and nostalgic: Talcum powder Be more alert: Peppermint, citrus Relax: Lavender, vanilla, chamomile Perceive a room as smaller: Barbecue smoke Perceive a room as bigger: Apple, cucumber Buy expensive furniture: Leather, cedar Buy a home: Fresh baked goods Browse longer and spend more: Tailored floral/citrus scents Develop road rage: Unpleasant smells (rotting rubbish, air pollution) Become sexually aroused: For men: pumpkin pie/lavender, for women: the sweat of nursing mothers Note: Individual memory plays a role. If you have had a traumatic experience involving vanilla, you probably will not find that smell pleasant at all.